"Players always get through them faster than we think" - inside Bungie's big Marathon ARG

There was this wonderful energy around Marathon a few weeks ago. Not unusual for a brand-new release, sure, but altogether different than the usual hype-laden first impressions. No, this had the unmistakable feeling of a treasure hunt, a community-wide push to unlock something tangible: the Cryo Archive map. All they had to do was solve one measly alternate reality game (ARG). How hard could it be?

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