Take-Two expects to make as much as $3.5 billion during the GTA 6 launch period

GTA publisher Take-Two projects net bookings (total completed sales, essentially) of $3.35 to $3.5 billion for its current Q3 2027 financial quarter, "driven by the groundbreaking release of Grand Theft Auto 6" in a little over a week.

"The launch of Grand Theft Auto 6 is ten days away and, with pre-orders continuing to reach unprecedented levels, we expect to deliver an historic year for our company," said Take-Two CEO Strauss Zelnick.

The publisher has previously said that it doesn't want to reveal the total number of GTA 6 preorders because "the raw numbers could potentially be misleading," given that it's never seen numbers like these before.

The $3.35 to $3.5 billion net bookings expectation for the GTA 6 launch period is actually slightly below analyst expectations of $3.51 billion, as compiled by LSEG Data & Analytics (via Reuters).

Take-Two's net bookings for its previous financial quarter, Q2 2027, came in below expectations at $1.60 billion, and 18% drop year-over-year. NBA 2K7 was one of the culprits there.

"NBA 2K27 had a successful launch and delivered the second highest Net Bookings performance in the history of the series, but it was below our forecast for the period," said the company.

Zelnick told Bloomberg that he thinks anticipation for GTA 6 contributed to NBA 2K27's lower than expected performance.

“If your lunch is going to be eaten, I’d rather be the one eating it,” he said.

Take-Two expects net bookings of $8 to $8.2 billion for its full 2027 fiscal year.